It’s also important to us that our customers see the value in shopping locally owned ‘mom and pop stores.’” Lee says.Īs the business environment has changed, she has successfully met the challenges faced by small retail stores, like hers from online shopping and discount chains. “We do like our customers to feel good about supporting locally made clothes.

Its longevity has taken hard work, determination and pride, and Lee incorporates all three.

Over the years, Growing Keiki has earned a reputation as a haven for artfully selected quality children’s toys and clothing where return customers are a mainstay. Originally a re-sale store in back of its current location, it quickly transitioned into sales of new merchandise and, seven years later, its current site – a restored 1930s era building at 66-051 Kamehameha Highway. Growing Keiki has been a fixture in Haleiwa since 1986 when Lee Roy and her then-partner Lisa Payne decided to follow their dream and open a shop for new moms and their children.

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