When I have an idea, it’s hard to get started.For anyone who is trying to create a brand for themselves on social media or simply wanting to create a birthday party invitation for family and friends, we aimed to solve a few key challenges with creating and sharing content: Today, I’m thrilled to announce new consumer tools in Microsoft 365, Microsoft Edge, and Bing designed to help all of us ignite our imagination and express ourselves. Everything begins with an idea but getting started and capturing your individuality isn’t always easy. New creator tools in Microsoft 365, Microsoft Edge, and Bing 2 As we build new experiences across our apps and services, we’re focused on unlocking your self-expression and creativity while providing practical tools that help you make your life easier. 72 percent of US consumers say rising costs are their number one concern and finding better deals is a top reason people shop online. 1 At the same time, we’re all facing constraints at home and work as the cost of everything continues to rise. Nearly 20 million US consumers now create and monetize their content online, and user-generated content now accounts for 39 percent of weekly media hours consumed. Creativity and self-expression are not one thing, one person, or one industry-anyone can be a creator with the right set of tools. Essential PC tasks have increasingly moved online with innovation continuing in areas like content creation, helping to power a thriving creator economy. We’re seeing these emerging behaviors become everyday habits, creating new ways to use the PC. As Panos talked about this morning, the last few years have given rise to enduring changes in the way we live-online and offline.

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